COSTA MESA, Calif., Jan. 17, 2012 ? Hyundai is highest among all automotive brands in J.D. Power and Associates 2012 Customer Retention Study(SM). Now in its ninth year, the study measures the rate at which automotive brands retain their existing customers and examines the reasons why customers remain loyal. Hyundai earned the top spot in the study, improving its retention rate by four percentage points from 2010 to 64 percent in 2012.

According to J.D. Power and Associates, Hyundai's increased retention rate is shaped by its expanding model lineup, as well as the fact that perceptions of…